At the core, we're a content agency. That’s because all communications are now brand communications. Medium, schmedium. We bring creativity and strategic insight to every point of influence in the marketing continuum.
What inspires the best content is a deep appreciation of who's watching (or reading) and how everything is connected. The dimensions across which brand communications exists—from advertising to public relations and from collateral to search marketing and earned media—are most effective when integrally and inventively linked by a masterful narrative thread. Said another way, storytelling trumps tactics. Every time.
A content agency is far more than a collection of specialized functions. Underneath how myriad communications tactics work is the magic of what makes them effective and deeply relevant. The Karma Agency masterfully builds brands by developing a vision for their narrative potential – and then executing on it.
A brand is a bottom line asset, worthy of diligent guardianship. We understand how brands connect to stakeholders and curate that relationship through visual, verbal and experiential dimensions.
We bring our clients a blend of research tools, analytical expertise and account planning that pinpoints and rationalizes a unique, customer-centric approach for each media channel–as important for project work as it is for a layered marketing approach.
We have extensive understanding of how to effectively manage issues, news, opinion and influencer relationships. Our aim is to uphold stakeholder confidence through forthright communications and actions that consistently add value to the critical asset of business reputation.
Earned media influences opinions and outcomes—what people believe and ultimately how they act or respond. We bring our clients innovative approaches to creating news value and insight about message strategy.
Ours is a robust process in practice but quite simple at face value: drag a wide net across our clients’ inner-workings, create a nuanced message dashboard on every front from the CEO to the interns, then winnow everything down into one sharply unusual insight to inspire every communication it propagates.
We are media agnostic and content centric–what defines our work is the ability to use creativity to drive branded content through whichever medium best suits your audience and strategy.
We aren't a vertical agency or a channel-dependent agency, or even a big agency. We simply help brands communicate and build reputations in all the places and spaces where they encounter their stakeholders.
The doodles. The first drafts. The big swings and even the big misses.