December 10, 2018

Does this blog make me look influential?

I’m 40 years old. I am a mom. I’m sort of into fitness. I cook. (Ok, fine: I used to cook. Then I had kids and now I just warm things.) I have opinions about fashion and beauty products, and sure, call it a following if you must, but just over 1700 friends / friends of friends / former acquaintances have a front row seat to my online observations and the rare selfie. Odds are that there’s a brand out there that wants me as its living, breathing billboard. That’s right—me.
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October 10, 2018

And So On: Paige & Julia

At Karma we can finish each other's sentences, but we never run out of questions—which is why we paired two colleagues from separate departments and challenged them to an interview.
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March 23, 2018

Bringing Verve To A Storied Organization

Does Karma know Gotham the way that Manhattan's juggernaut ad shops or Dumbo's niche digital boutiques do? Perhaps not. And yet, it's what we do know—the perennial currency of smart, strategic creative—that made the difference in becoming the creative agency partner for the New York Philharmonic, on the eve of a bold new season and a new Maestro.
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May 01, 2017

5 Ways Serving Prime Rib Prepares you for Account Management.

I guess, technically, I am a more seasoned (no pun intended) server than I am account manager. I had worked in restaurants, including renowned Parc, the entire time I was in college. I’ve been at Karma for just under two years. Graduating with mostly restaurant experience was intimidating to say the least. Sure, I had it on my resume, but that was mostly to a) fill up a lot of glaring white space, and b) to show that I had general work experience and could be trusted to show up to work every day.
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February 08, 2017

"#superbowlsoliberal"

A few choice ads this Superbowl weekend showed brands behaving like citizens, moved to exercise the most democratic thing they own: their voices. Like so many pink-hatted marchers, those feeling unheard in recent weeks chose the most expensive, most eyeballed minutes available to deepen their communities. And I loved every minute of it.
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November 29, 2016

Black Mirror just showed us the future of marketing:

It was a scene tucked into season three’s premiere of Black Mirror that really caught my eye. For those new to the show, Black Mirror is a disturbing yet fascinating Netflix original series based in the near future, where technology plays an even more prominent role in society than it currently does.
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October 13, 2016

Am I a Bad Feminist?

Last week’s 13th annual Pennsylvania Conference for Women did everything it set out to do. A sold-out crowd of 9,000 attendees packed the Convention Center to listen to and be inspired by an all-star, motivating lineup of keynotes from Olympic athlete Abby Wambach to writer and actor Mindy Kaling. Annie Clark and Anita Hill gave speeches that shook the city. Small-business owners made their fever pitches to QVC and zulily judges endeavoring to make it big. Women from all over the state networked, socialized and shared best practices.
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September 28, 2016

A Summer Challenge Fit for an Agency

With a name like Karma, we make it our job to send out positive vibes to the universe and hope that they will boomerang right back. This summer was no different but our good intent and good deed focused on a special audience this time around – ourselves.  For 10 weeks during the hot and humid, happy and freeing season of the year, we endured the agency's first ever #beyourbestself summer health challenge.
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August 16, 2016

"#Olympics"

It’s 105 degrees, stifling hot in the city. But perfect weather for indoor, air-conditioned viewing of the 2016 Rio Olympics. Every four years, our lives revolve around the swimming, gymnastics, soccer, diving games and more. Our nights are planned, our lunch breaks are consumed with catch-up and the office is a buzz with Olympic moments. We’ve been channelling our ever-present patriotism and love of America with the strive of Olympic Gold, setting aside—for a bit—the ugly political race. Hear what two of Karma’s Olympic mega-fans have to say about their history with the big games and how social media is influencing their perspective on Rio 2016.
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