What’s your role at Karma?
kara maxwell: I am an assistant account executive.
ali doucette: I am a designer and photographer.
What Karma project are you most proud of working on?
km: I have a few. The Longwood Gardens Christmas commercial is a big one because it was the first time I was ever involved in a commercial shoot. It was a lot of work and a lot of fun. Then I would say the Opera gala book because it was one of my first projects at Karma.
ad: That’s a tough one. I’m thinking not specifically of one project, but rather a group of projects I’ve done for Curtis Institute of Music. They’re one of the clients I think most appreciates the arts because they are an arts-oriented school. And because of that, they give us a lot of creative freedom and allow us to push the envelope. They’re also one of the clients I have done a lot of photography for, so it’s really cool to be able to go to the school itself and take photos that cater to exactly how I want to use them.
km: I agree, working on Curtis has been very rewarding for me as well.
What makes for a great project?
km: I would say the top things that make a great project would be organization, understanding the end goal and a good client + designer relationship.
ad: I think time and freedom are always nice to have but not always something you get. In some instances the more time that you have to sit with a project the better it can be, but other times it's the time crunches that end up with the best result. I think with each different client there are different things that make them a great project. You know, there are some clients you end up learning a lot—like with FMC, you’re just learning things you would never know about. That being said, I think the thing I like the most is what we do with Curtis. Being able to shoot our own photos of a place with such inherently beautiful content. That’s really fun and super-beneficial to the end result.
km: That was a very designer answer for you. Lots of time would not be what I think makes a good project but hey, to each his own. I’m all down for your creative freedom.
You can eat dinner with any three people, dead or alive. Who are they?
km: TSwift, obviously. Jimmy Fallon because he makes my life better. And then my third one took me a little bit but I have to go with Lauren Conrad because the girl is a boss and I just love her.
ad: My first, obvious choice is Joseph Gordon-Levitt. I admire everything he does and I think he’s just such an amazing personality. Hopefully, he reads this and he asks me out to dinner even though he just got married and didn’t invite me, but it’s cool. My second choice—I don’t know if this is a valid answer—but I said Zeus. I don’t know if Greek gods count as dead or alive, but being a Greek mythology fan, I think that’d be pretty cool. I had Abraham Lincoln as the third because he seems like a pretty nice guy, but now I think I’m going to sub him out for Jimmy Fallon.
km: So, I just want to clarify, you ditched Abraham Lincoln to have dinner with Jimmy Fallon?
ad: Well, yes. I think Jimmy Fallon, Joseph Gordon-Levitt and l would get along really well. I don’t know if they’re friends in real life, but I feel like that would make for a great dinner.
Three blogs you read without fail?
km: Pop Sugar, Refinery 29 and anything Lauren Conrad.
ad: Definitely Adfreak and BOOOOOOOM!. I use design-milk a lot too.
What’s your biggest media guilty pleasure?
km: I’m going to go with Buzzfeed. I spend too much time on Buzzfeed. It’s the escape plan, ya know? Escape from emails for a little bit…and Buzzfeed for a lot of time.
ad: I would agree with you on Buzzfeed for this one. I think I’m addicted to inserting funny gifs into any conversation I can. Buzzfeed is a good source for them. But I also just love nonsense lists of things.
km: I also love just taking the quizzes and finding out, like, “What slice of pizza am I?”. Just cause why not? “What Taylor Swift song makes for my Thursday?”
ad: Yea, who cares? But I actually care a lot about those things.
What is your spirit animal?
ad: This is a hard one. I’d like to say tiger. Fierce, but cuddly as well.
km: Tigers are cuddly?
ad: Well, I would imagine if it liked you, it could be cuddly.
km: Buzzfeed has an article about that.