Karma Earned Media Practice Sizzles with Variety of Media Coverage

Posted By Adrienne Kowalski on August 03, 2015

Summer slow mo? Not here at Karma where the PR team is running hard with media tours, a launch of a new company, grand openings, a topping-off ceremony, issues management and trade media relations. Here are the highlights of some of our recent work.

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Karma directed a hardhat tour of King of Prussia Mall’s 170,000 square foot expansion project that netted front-page Inquirer coverage morning of the event, stories in the Philadelphia Business Journal, Philadelphia Magazine and The Mercury among others, as well as features on all four major broadcast stations for a total of 49 hits across print, broadcast and online mediums. In all we reached almost 106 million households in a two-day period.

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We put Spa Standard on the big screen at Times Square as part of the launch of this new online learning platform for the beauty and wellness industry.

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Karma turned out The Inquirer, The News Journal and KYWNewsRadio, FoxNews, and 6ABC among others for the Museum of the American Revolution’s Topping-Off Ceremony attended by former Governor Tom Corbett, H.F. “Gerry” Lenfest and former Governor Ed Rendell and an estimated 300 donors, supporters and community members.

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We partnered with Lincoln Financial Distributors and Lincoln Financial Network to garner 46 financial services trade stories in Q2.

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Team Karma opened Not Your Average Joe’s in Bethesda, Maryland with a ribbon-cutting attended by local business and community leaders as well as government representatives. Coverage of the festivities, which included a check presentation to The Children’s Inn at NIH, was featured in top D.C. Metro outlets including Bethesda Magazine, Washington Business Journal and DC.Eater.com along with several regional food and restaurant blogs

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Karma continues to partner with our favorite food ingredient manufacturer, FMC Health and Nutrition, working to generate awareness of the importance of food science and functional food ingredients. So far this year, FMC secured more than 20 earned media placements ranging from 1500 word bylined articles to press release coverage.

And just this month, FMC took a significant step forward in the mission to uphold the integrity of food science. The company issued a press release on the FAO/WHO Joint Expert Committee on Food Additives 'Technical Report on Carrageenan Safety in Infant Formula.' The review affirmed the safety of carrageenan once again. The announcement was picked up in more than 200 online outlets, garnered approximately 22,000,000 audience impressions and was featured in three main trade publications: Food Safety News, Food Chemical News and Food Ingredients First.

Adrienne is a Senior Strategist for the Karma Agency.