November 19, 2015

Why a Global Brand Needs a Smallish Shop

There are advantages to being small, and I’m not just talking about my 5’2” stature still helping me pass as a college student. In advertising, more times than not, the big players make the big news, but at Karma I see the small things creating the biggest impact in our collaborations with global brands like Nike.
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November 02, 2015

Pope Francis’ Visit and Residual Goodness

I came into this business in the early 90’s when Philadelphia was on the edge of total disaster. Our city, like most other rust-belt centers, had a lot of problems and not a single one was an easy solve. No matter, I remember feeling optimistic about our future. After all, I was once the little girl whose favorite Golden Book was “I Like to Live in the City.” But I wasn’t just naïve in my enthusiasm for Philadelphia’s potential. The city was slowly evolving into something new and different and better.
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August 27, 2015

Data And Decision Making

Recently I found myself debating the merits of activity tracking wristbands with a friend. We were both considering buying one as a way to improve our overall health. Tracking activity data seems to be a useful tool and motivator for better choices—can you do a bit more today? Can you do more today than you did yesterday?
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August 20, 2015

The More Creativity Changes, The More It Stays The Same

So the most amazing thing happened: I listened to the podcast Song Exploder for the first time, and had a mind exploder right there in the car.
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August 11, 2015

Pick A Sense, Any Sense

We have a rather competitive, structured and fruitful internship program here at Karma. Seems like there is a always a steady stream of interviews where a sea of promising and hopeful future professionals are looking to enter agency life and experience all the communications industry has to offer—in just three months.
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August 05, 2015

Extra-professional Activity Yields Value

This week, Pedro Ramos will begin work as the new president and CEO of The Philadelphia Foundation (TPF). Still basking in the warm reception this news attracted throughout the community last month, I cannot help but savor the privileges that volunteering for a worthy endeavor reward.
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August 03, 2015

Karma Earned Media Practice Sizzles with Variety of Media Coverage

Summer slow mo? Not here at Karma where the PR team is running hard with media tours, a launch of a new company, grand openings, a topping-off ceremony, issues management and trade media relations. Here are the highlights of some of our recent work.
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July 31, 2015

Brand of Pope

It would be utterly ridiculous to suggest that Pope Francis’ place in the world can be reduced solely to the concept of brand. But it is one perfectly reasonable trope for understanding his impact and it’s almost inevitable that we’ll discuss him in this relatively superficial way, given the explosion of memorabilia, kitsch and souvenirs. They range from the crude to the sublime. Then there are the advocates, activists and politicians who seek to share in his credibility through a phrase drawn from an encyclical or simply by using a moment of physical proximity.
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July 27, 2015

A Key to Effective Media Prep...Still

In a recent quest for new ideas and insight on our business, I trolled @KarmaAgency’s Twitter for a little inspiration from industry peers. My first click was on a Tweet about media preparation. Atop the author’s shortlist for successful interviews was this glaring contrarian point: forget about key messages and know the subject matter. Say What?
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July 15, 2015

Micro-Road Trip: A South Philly Saturday

I’m a firm believer in making the most out of my days off. A Saturday is crucial for experiencing all of the experiences so I try to pack my day and night in with as much adventure, entertainment, relaxation, and group text messages that use the nail-painting emoji too much. Move over, work week. Here’s the guide to my perfect Saturday.
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