March 23, 2016

Karma Plays Nike Air Max Day 2016

Air Max Day is all about celebrating the revolutionary designers behind the iconic Air Max while making way for the ingenuity and creativity of the fans who support it. This year, Nike has invited celebrities, athletes and consumers alike to stretch their creative muscles and expand upon the iconic Air Max design using NIKEiD technology.
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January 20, 2016

Inspired.

A recent NPR story revealed that this year’s Pantone® Color(s) of the Year—Rose Quartz and Serenity—may have been inspired by hydrangeas in the garden of the color expert who lives on an island in the Pacific Northwest. Described as “spending her whole life noticing the way colors work together,” Leatrice Eiseman pointed to traces of rosy pink and powder blue in the mostly brownish blooms hanging on to the last moments of fall. Eiseman didn’t say for sure if the hydrangeas were the source for this year’s selection. In fact, for her, it seems the world around her and everything in it helps shape the decision-making process that produces just the right colors for our mood and imagination.
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December 21, 2015

"#GoodnessGoesRound"

They say what goes around comes around. If that’s the case, we’re all for spreading more goodness. It’s this thought that inspired our #GoodnessGoesRound campaign for the holidays.
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December 18, 2015

8,000 Women Walk Into a Room

Last month Philadelphia hosted the 12th Annual Pennsylvania Conference for Women. The Convention Center opened its doors to approximately 8,000 women for a one-day professional and personal development event on what matters most to women. Two attributes were undeniable: inspiration and optimism. Femininity was just table stakes.
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December 09, 2015

Where Good Ideas Come From

Several weeks ago, a few of us here at Karma attended CreativeMornings, a breakfast lecture series, to hear Dom Streater speak. Dom, a fashion and textile designer, won season 12 of Project Runway—easily the TV show of choice at Karma. Where other agencies do cutthroat March Madness brackets, we carefully pick our top three designers. We watch the show weekly, analyzing every fabric choice and savoring every meltdown.
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December 02, 2015

What Comes Round...

Too often this expression has a negative association but that doesn’t have to be so. Wouldn’t it be wonderful this holiday season if we could nurture goodness by committing to finding it in our every day? That’s the premise behind our December #GoodnessGoesRound campaign we’re featuring on Karma’s Twitter and Instagram.
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November 25, 2015

A Study in Serenity

Natural Lands Trust Stroud Preserve | August 2, 2015 | 4:30 AM
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November 19, 2015

Why a Global Brand Needs a Smallish Shop

There are advantages to being small, and I’m not just talking about my 5’2” stature still helping me pass as a college student. In advertising, more times than not, the big players make the big news, but at Karma I see the small things creating the biggest impact in our collaborations with global brands like Nike.
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November 02, 2015

Pope Francis’ Visit and Residual Goodness

I came into this business in the early 90’s when Philadelphia was on the edge of total disaster. Our city, like most other rust-belt centers, had a lot of problems and not a single one was an easy solve. No matter, I remember feeling optimistic about our future. After all, I was once the little girl whose favorite Golden Book was “I Like to Live in the City.” But I wasn’t just naïve in my enthusiasm for Philadelphia’s potential. The city was slowly evolving into something new and different and better.
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August 27, 2015

Data And Decision Making

Recently I found myself debating the merits of activity tracking wristbands with a friend. We were both considering buying one as a way to improve our overall health. Tracking activity data seems to be a useful tool and motivator for better choices—can you do a bit more today? Can you do more today than you did yesterday?
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