May 19, 2015
As PR practitioners it’s our job to know the latest and greatest ways to communicate our clients’ messages and engage reporters. The bulk of our job is strategically placing our clients’ ideas in the public realm. Whether the audience is trade or mainstream, today there is no shortage of channels. Online outreach is often the most efficient way to achieve that objective and social media makes it easy to leverage success.
And selfishly, as industry professionals we often want to use the trendiest channel possible to help our clients. One trend may promise streamlined targeting and reaching the audience where they are. More than likely it will require a fresh approach to marrying messaging with content that the audience wants to read. Importantly, it will definitely demand client buy-in and, perhaps, a c-suite sell.
May 14, 2015
It seems like everyone is a foodie these days. Shopping at Acme and limiting your cheese knowledge to yellow or white used to be enough, but no more. The call of camembert and ricotta salata and baby lettuces and artisan charcuterie is too strong to ignore. And for suburbanites and city dwellers alike, that call can be traced to this region: Wegmans.
Some may wonder, what's so special about a supermarket? Thinking of Wegmans as a supermarket is a common mistake—Wegmans is food Disneyland (just look at the parking lot). It's a destination. It's a completely immersive branded experience filled with colorful sights, tempting smells and tasty samples. I approach shopping at Wegmans like I approach my work: I’m organized. I take it seriously. And I’m always excited to see what I end up making.
May 07, 2015
The first three months is chaos. Don’t plan anything.
The truest advice I’ve ever received. Because, yes, the first three months as a new mom can very much feel like chaos. I thought back to those words of wisdom quite a few times when I was in the throes of the newborn stage with my son. I thought of it as I turned down a friend’s offer to visit. I just didn’t have the energy to put on real pants and vacuum the dust bunnies that had set up home in the corners of my living room. I thought of it as I elected to skip story time at the library. Again, the real pants issue. I thought of it as I chose to not feel guilty while I ignored plans and activities and frankly, on a lot of days, even leaving the house.
April 29, 2015
Day 1 (3/10) – Sitting around the oversized table, I notice my palms begin to sweat. “Ew,” is my first thought; “Why am I so overly nervous?” is my second. Nearly three months ago, I decided to volunteer as a Sponsor-A-Scholar Mentor at Philadelphia Futures. Having already completed the “new member process,” (including but not limited to screening interviews and orientation) today was the first day I’d meet my 15-year-old mentee, along with her family, who I’d continue to mentor throughout the next four years of high school. Not only would this be the day I form a long-lasting, influential relationship, but also, it would mark the first time I ever committed to something of this magnitude. No pressure.
April 21, 2015
Always, Procter & Gamble’s brand of feminine hygiene products, recently released its follow-up advertisement in the “Like a Girl” campaign - transforming the saying traditionally recognized as an insult to mean something positive. The digital initiative launched last June and was touted as a social experiment, asking girls everywhere to share pictures and stories of activities they perform like a girl and, thereby, flipping the sentiment into a confident expression of what girls can do in a way that is unique to them and not just because they are girls. Eventually this effort evolved into print and TV advertisements, with the first ad running before 110 million viewers during a coveted Super Bowl slot.
April 14, 2015
Excessive screen time is a common catalyst for many parent-child battles these days. In one recent skirmish over continuous messaging with a friend, I wrestled the iPad from the hands of my 8-year-old and hastily typed a retort. “No, Bridget. I may not play ‘guess the emoji game’ with you again. It is our dinnertime. I must spend time with my family.” My daughter was at once dismayed and humored. “Mom, I can’t believe you did that,” she said. And, I would NEVER speak like that. You do not sound like me.” Aaah. She said it. And it was true.
March 31, 2015
As a communications consultant you spend an inordinate amount of time wondering whether the coverage of the issue you’re paid to manage will be fair, accurate or widely consumed by the audiences that mean most to you.
March 27, 2015
So, I’ve been asked to choose a few items in my office that reflect some of my interests and what’s important to me. As I spend a minimum of eight hours a day, five days a week in this space, I like to be surrounded by visuals that make me feel good about being there.
March 20, 2015
We love food. It connects us, soothes us and nourishes us.
But man, do we also love to hate it. This hatred creates complex situations for governments, corporations, consumers, farmers, manufacturers and regulators. For scores of issues management folks, marketers and PR types, food keeps us engaged in, well, not solving world hunger, but otherwise working at cracking some pretty big nuts. As an anthropologist and PR practitioner, I share in this effort from a standpoint that yields insight on stakeholder perspective, messaging nuance and the larger strategy.
March 05, 2015
At Karma we can finish each other's sentences, but we never run out of questions which is why we paired two colleagues from separate departments and challenged them to an interview. We wanted to learn more about them, their jobs, their hobbies and what makes them tick.