January 14, 2015
Chief among TV’s juiciest allegories is fashion’s longest-running challenge show, “Project Runway.” A show wherein designers compete with one another by sewing garments that interpret each week’s unusual face-off. It’s chock full of catfights and bleeped testimonials for sure, yet lessons unfold before us in every episode–those we can take back to our creative departments and client presentations and internal status meetings like an ethics primer.
January 09, 2015
Every year, lexicographers at Merriam-Webster deliberate over what will be the word of the year. Sometimes it’s inspired by technology, sometimes by passing fads. Not this year.
2014’s word of the year is culture.
January 08, 2015
On a whim I signed up for the Forbes Under 30 Summit, which happened in Philadelphia last fall. I wasn’t sure what to expect and to be honest, I was a bit nervous. I’m not an entrepreneur, I’m just barely under 30 and likely the only noteworthy thing I’ve created from scratch are some particularly bad homemade meals (burnt chicken anyone?). Heck, I’m not even a regular Forbes reader. Needless to say, I was intimidated.
December 23, 2014
What we know works when it comes to holiday advertising: doorbusters (flat screens, Elmo-things), mawkishness (diamonds, freeze-dried coffee) and nostalgia (gardens, malls and chemistry; see below). We chose the latter for a few campaigns this season because it doesn’t mind being modernized and it makes for terrific emotional currency.
December 19, 2014
There’s nothing natural about setting your alarm clock for 3 a.m. Yet, that is exactly what our team has done on the eve of each Black Friday for nine years. Karma serves as the public relations agency for Simon, owner and operator of our area’s top shopping destinations including the King of Prussia Mall, Montgomery Mall, Lehigh Valley Mall and the Philadelphia Premium Outlets. This year, our phones started ringing at 3:30 a.m. and we were on site shortly after to help manage the flurry of media crews that descended upon our properties.
December 16, 2014
By now we’re all familiar with listicles—short articles executed as lists. They’re BuzzFeed’s bread and butter. It seems to me more and more news outlets are using them, in a fashion, to aggregate news for their readers.
Now I love a list as much as the next person. A list is an easy, streamlined way to convey news that is informative in breadth without delving too deeply in the minutia.
December 16, 2014
What better season to practice what we preach than the winter holidays—that time of year when nostalgia inspires giving and it gets all Hallmark Channel up in here.
December 15, 2014
It is a great temptation when you’ve just ghost written a staggeringly dull opinion piece for an executive in the financial services industry to blame the executive or, more often, the compliance department.
Most executives are not—and could not be—as uninteresting as what appears under their names in trade media, business media or, increasingly, social media.