January 23, 2015

Social Media

Social media is probably the most powerful form of marketing the world has ever seen. It’s gone from being an unconventional medium to one of the most consistently recommended strategies that yields both business and communications achievements. The “shared” quadrant of Karma’s prolific communications touch points, social media and its potent technology helps our clients build and manage reputations, deliver on brand promises, express points of view and provide company and news updates in such a way that trust and authenticity prevail.
Continue Reading
January 21, 2015

Tick Tock

Just a few weekends ago, I had the most unusual experience of waking well rested and blissfully unaware of the time. For the mere moments before I dared to look at the clock, my mind raced with the possibility of the day ahead. Considering Sunday unencumbered by the passage of hours, minutes and seconds was pure joy. What I had to do and what I wanted to do seamlessly melded together leaving me ready to embrace all of it instead of parsing out the imperatives from some stolen bits of pleasure.
Continue Reading
January 16, 2015

A Case for Personal Media

We all heard about the recent Charlie Hebdo terrorist attack. And in this age of public tragedy, social media has taken over and is the main way we connect to information. But does it help getting better information? Does it help making sense of the information? Last week, nearly 4,000 miles from my Parisian home, I found out for myself.
Continue Reading
January 14, 2015

What We Can Learn From: “Project Runway”

Chief among TV’s juiciest allegories is fashion’s longest-running challenge show, “Project Runway.” A show wherein designers compete with one another by sewing garments that interpret each week’s unusual face-off. It’s chock full of catfights and bleeped testimonials for sure, yet lessons unfold before us in every episode–those we can take back to our creative departments and client presentations and internal status meetings like an ethics primer.
Continue Reading
January 09, 2015

Now Trending: “Culture”

Every year, lexicographers at Merriam-Webster deliberate over what will be the word of the year. Sometimes it’s inspired by technology, sometimes by passing fads. Not this year. 2014’s word of the year is culture.
Continue Reading
January 08, 2015

A Review: Forbes Under 30 Summit

On a whim I signed up for the Forbes Under 30 Summit, which happened in Philadelphia last fall. I wasn’t sure what to expect and to be honest, I was a bit nervous. I’m not an entrepreneur, I’m just barely under 30 and likely the only noteworthy thing I’ve created from scratch are some particularly bad homemade meals (burnt chicken anyone?). Heck, I’m not even a regular Forbes reader. Needless to say, I was intimidated.
Continue Reading
December 23, 2014

Nostalgia: It Works

What we know works when it comes to holiday advertising: doorbusters (flat screens, Elmo-things), mawkishness (diamonds, freeze-dried coffee) and nostalgia (gardens, malls and chemistry; see below). We chose the latter for a few campaigns this season because it doesn’t mind being modernized and it makes for terrific emotional currency.
Continue Reading
December 19, 2014

Early Birds Get the Media

There’s nothing natural about setting your alarm clock for 3 a.m. Yet, that is exactly what our team has done on the eve of each Black Friday for nine years. Karma serves as the public relations agency for Simon, owner and operator of our area’s top shopping destinations including the King of Prussia Mall, Montgomery Mall, Lehigh Valley Mall and the Philadelphia Premium Outlets. This year, our phones started ringing at 3:30 a.m. and we were on site shortly after to help manage the flurry of media crews that descended upon our properties.
Continue Reading
December 16, 2014

Listicles: Ugh.

By now we’re all familiar with listicles—short articles executed as lists. They’re BuzzFeed’s bread and butter. It seems to me more and more news outlets are using them, in a fashion, to aggregate news for their readers. Now I love a list as much as the next person. A list is an easy, streamlined way to convey news that is informative in breadth without delving too deeply in the minutia.
Continue Reading
December 16, 2014

Random Acts of Karma: Holiday Edition

What better season to practice what we preach than the winter holidays—that time of year when nostalgia inspires giving and it gets all Hallmark Channel up in here.
Continue Reading