Caroline combines marketing communications experience in the UK and the US, and on both sides of the agency-client aisle, to help organizations unleash the power of creativity, amplify the impact of communications and build brand equity. She has tackled repositioning, product marketing and approach-to-market challenges in categories ranging from health care to subscription-based services and from higher education to global banking. Her disciplined, clear-eyed approach first developed as a London-based agency marketing executive, where she worked on product marketing for renowned distiller William Grant & Sons International and launched the private banking brand Grindlays, a division of the Australia New Zealand Bank.
Drawn by emergent media in the late nineties, she returned Stateside as digital cable and fiber optics revolutionized the content industry. She launched new subscription broadband products for high-speed Internet, digital cable, on-demand services, HD TV and DVR on behalf of major cable operators Comcast and Cablevision. More recently, Caroline has focused on health care, technology and higher education, helping regional, national and international brands in these categories to engage more competitive positioning strategy and redefine the contribution of marketing communications in the context of dramatic industry changes. From considered purchases and subscription models to retail and academia, Caroline helms a talented team, bringing clients a rare blend of acute business instinct and irrepressible creativity. She is a proponent of ideas that drive business, a believer in the power of words and the potency of great design.
Caroline serves on the Board of Trustees for Opera Philadelphia. She is a proud graduate of Calvin College in literature and language studies, a recovering equestrian, amateur pianist, closeted poet and loving mother to two mischievous boxers.
Executive Communications Strategist
Senior Vice President
Director of Financial Management
Associate Creative Director
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