The glory in medicine is almost entirely reserved for the emergency departments and the ICU’s saving lives from immediate peril. The unsung heroes are the patients and their rehab teams who undertake a staggering journey to get those lives back.
We turned to real patients to chronicle their unbelievable journeys back from traumatic brain injury, broken neck, amputation and devastating stroke. The great insight about rehab is that all the tools and technology, as important as they are, are no match for the ingenuity of the rehab team.
Online, we built full-length testimonial films—exactly where we know future patients’ loved ones will be searching for options, oftentimes from the foot of a hospital bed. We likewise reengineered the content strategy to deliver exactly what those searchers are seeking and reflect the offline reputation of Bryn Mawr Rehab as the region’s leader.