Arts and culture are socially and economically vital but sector-wide, they've lacked compelling tools for data management and business intelligence. More than a decade ago, the Pew Charitable Trusts recognized this problem and initiated the Cultural Data Project to bring insight and equity to arts management and funding.
Over time, data collection from thousands of cultural organizations nationwide combined with technology and product design advances dramatically improved the value proposition. This was the business pretext for a name change and a complete brand redesign.
This film told the story and vision for the use of data as a compelling language for the arts. But that was just the beginning. We transformed every single brand touchpoint and channel to harness their potential to communicate the passion and purpose of the newly named DataArts.