When it opens its doors in 2017, The Museum of the American Revolution will be the cornerstone of the Philadelphia heritage experience: the destination for understanding our nation's roots and the ideals from whence democracy emanates. And it couldn't find a better home mere steps away from the Liberty Bell itself.
The Museum has been a client since 2012 when we were charged with strategic public relations, event management and outreach to public officials surrounding the architectural unveiling of the Museum and its $40 million funding announcement. Karma has since supported the Museum in announcing approximately $12.5 million in new funding from donors within the region and across the country.
Karma has coordinated editorial board meetings and continued to garner significant regional and national media attention for the Museum. The result of these efforts has been placement in several opinion-elite media outlets in print and broadcast including The New York Times, FOX News, CBS Evening News, Associated Press and The Philadelphia Inquirer. Karma also played an integral role in both branding the site's construction journey and in the redesign of the Museum’s social media presence on Facebook, Twitter, Pinterest and YouTube and today continues to provide strategic social media counsel.
Karma offered planning support and spearheaded media relations efforts for two of the Museum’s major events in 2014. In March, the Opening Salvo marked the start of demolition and the announcement of the project’s general contractor. The event was attended by more than 100 guests and covered by all major local print, radio and television outlets.
Months of planning came to fruition when the Museum celebrated its official Groundbreaking alongside major donors, politicians and keynote speaker, Cokie Roberts. Karma commanded both media relations and creative production responsibilities, but also worked alongside other specialists to help the Museum accomplish this milestone.
In 2015, we continue to build excitement for the Museum as it reaches construction milestones that bring it closer to opening day. A Topping Off Ceremony took place in July, and served to honor the construction crew through this time-honored tradition which encompasses the raising of the building's highest beam. Donors, supporters and the community at large came out to partake in the festivities—even signing their names to the beam before it was raised—and we made sure plenty of local reporters and TV crews were also in attendance.