What can you do for the guy or gal who has it all?
A frenzied acquisition environment in the financial sector created new competitors in wealth management and put PNC in the mood for client retention and prospecting efforts. Like a great, branded event program.
Wealthy people don’t want to talk about their wealth (even with the bank’s representative). But access and exclusivity make a difference to people who can buy anything they want. In other words, connect with their interests and you connect them with your brand...and one another.
From Philadelphia to Palm Beach and from Maryland to the Mississippi, a 9-year event-marketing program with PNC Wealth Management flourished in 10+ cities in the Mid-Atlantic, Southern and Midwestern markets–precisely because it was designed to meet the tastes and trends that inspire high net worth customers and prospects.
From Jackie Kennedy’s jewels to discovery of the Titanic and from a White House Pastry Chef to the American Songbook, ours was the delightful charge of concepting, creating and implementing dozens of jaw dropping events across the country.
More happy, loyal clients than we’re allowed to report.