The Karma team’s distinctive talent for reimagining cyclical client initiatives and pitching them in a way that feels relevant and new each year, has resulted in strong national and regional media relationships and impressive client coverage for this S&P 100 company.
Simon is the largest shopping mall operator in the United States. From large-scale, on mall events with brands like Refinery29 and Vogue, to multi-million-dollar renovations and one-of-a-kind luxury retailers, the brand consistently sets the bar when it comes to evolving the customer shopping experience and looks to its agency partners to develop communications strategies that will motivate consumers to go from clicks to bricks.
Our 15-year client relationship with Simon has allowed us to support the brand through national and regional earned media campaigns, social media activations resulting in more than 8,000 followers in one month, dynamic influencer collaborations and critical 24-7 support during many crisis matters. Collectively, these efforts have helped position Simon as a leader and first choice among shoppers and media, alike.
Staying Nimble to Stay Top of Mind
Our ability to keep a finger on the pulse of what is next in the industry, what consumers need to hear and the stories the media want to tell, has allowed for us to not only continue our relationship with Simon but grow it from one – but gigantic – mall, King of Prussia, to serving as the agency of record for 11 shopping centers across the Mid-Atlantic region.