Trex decks turn homes into resorts and backyards into no-work zones. Realtors name drop them in house listings like stainless steel kitchens. Because Trex (NYSE:TREX) is the worldwide leader in low-maintenance outdoor living.
We've been in lockstep with Trex from the 2009 launch of Transcend—the best decking board on the market—to the expansion of a portfolio of outdoor living products that wrap the house. Contractors use the inspiration of Trex materials to close their deals. It's the star of the lumber aisle at big box giants Home Depot and Lowe's. And the consumer appetite for the Trex dream is insatiable—online and in store.
Just as salsa begets margaritas, new decking leads to porch flooring and railing systems, pergolas and all-weather furniture, lighting and even steel framing. So we rolled out the product marketing strategy across hundreds of collateral, packaging and merchandising pieces and into 13 languages.
A sharp content strategy makes Trex.com a helpful resource for those researching Trex versus the rest, seeking inspiration or planning the deck of their dreams.