We help brands harness the power of story and the potential of creativity to drive growth.

Brands managed with Karma earn customer interest and consumer engagement through masterful narratives that link paid, earned, owned and shared media. At the core, we're an agency that specializes in campaign strategies and platforms that turn out big ideas and engaging, influential content and experiences. 

  • Data and strategic insight establishes vital context.
  • Creativity is in our genes, and all our moves.
  • Human connection is our daily deliverable.
  • High-performance brands are the impact we make in the world.

Karma is a Material company. And Material is a modern marketing services supergroup powered by analytics, deep human understanding, and design thinking. We make a material impact through radical collaboration that ignites growth for business.

What We Do

 

Brand Development

Brand Development

A brand is a bottom line asset, worthy of diligent guardianship. We understand how brands connect to stakeholders and curate that relationship through visual, verbal and experiential dimensions.

Insights

Insights

We bring our clients a blend of research tools, analytical expertise and account planning that pinpoints and rationalizes a unique, customer-centric approach for each media channel–as important for project work as it is for a layered marketing approach.

Reputation

Reputation

We have extensive understanding of how to effectively manage issues, news, opinion and influencer relationships. Our aim is to uphold stakeholder confidence through forthright communications and actions that consistently add value to the critical asset of business reputation.

News & Opinion

News & Opinion

Earned media influences opinions and outcomes—what people believe and ultimately how they act or respond. We bring our clients innovative approaches to creating news value and insight about message strategy.

Campaign Strategies

Campaign Strategies

Ours is a robust process in practice but quite simple at face value: drag a wide net across our clients’ inner-workings, create a nuanced message dashboard on every front from the CEO to the interns, then winnow everything down into one sharply unusual insight to inspire every communication it propagates.

Content Creation

Content Creation

We are media agnostic and content centric–what defines our work is the ability to use creativity to drive branded content through whichever medium best suits your audience and strategy.

Clients

 

We aren't a vertical agency or a channel-dependent agency, or even a big agency. We simply help brands communicate and build reputations in all the places and spaces where they encounter their stakeholders.

Trex
Villanova University
Nike
Opera Philadelphia
Simon Malls
Curtis Institute of Music
Barnes Foundation
New York Philharmonic
Main Line Health
UVA Darden
AgroFresh
Philadelphia Foundation

The doodles. The first drafts. The big swings and even the big misses.