Brands managed with Karma earn customer interest and consumer engagement through masterful narratives that link paid, earned, owned and shared media. At the core, we're an agency that specializes in campaign strategies and platforms that turn out big ideas and engaging, influential content and experiences.
Karma is a Material company. And Material is a modern marketing services supergroup powered by analytics, deep human understanding, and design thinking. We make a material impact through radical collaboration that ignites growth for business.
A brand is a bottom line asset, worthy of diligent guardianship. We understand how brands connect to stakeholders and curate that relationship through visual, verbal and experiential dimensions.
We bring our clients a blend of research tools, analytical expertise and account planning that pinpoints and rationalizes a unique, customer-centric approach for each media channel–as important for project work as it is for a layered marketing approach.
We have extensive understanding of how to effectively manage issues, news, opinion and influencer relationships. Our aim is to uphold stakeholder confidence through forthright communications and actions that consistently add value to the critical asset of business reputation.
Earned media influences opinions and outcomes—what people believe and ultimately how they act or respond. We bring our clients innovative approaches to creating news value and insight about message strategy.
Ours is a robust process in practice but quite simple at face value: drag a wide net across our clients’ inner-workings, create a nuanced message dashboard on every front from the CEO to the interns, then winnow everything down into one sharply unusual insight to inspire every communication it propagates.
We are media agnostic and content centric–what defines our work is the ability to use creativity to drive branded content through whichever medium best suits your audience and strategy.
We aren't a vertical agency or a channel-dependent agency, or even a big agency. We simply help brands communicate and build reputations in all the places and spaces where they encounter their stakeholders.
The doodles. The first drafts. The big swings and even the big misses.