July 29, 2020

Brand Value in the Aisle: The COVID Effect

I’m a mom of two, which means I grocery shop...a lot. If COVID has taught me anything, it’s that Clorox and Kleenex matter. Notice I didn’t say disinfecting wipes and tissues. That’s because you, me and every Tory-loving neighbor needs our cleaning supplies and paper products extra-oomphed as we weather this ceaseless—nay, godless—pandemic.
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July 15, 2020

A Material Announcement from Our CEO

In 1992, we were a small 30-person market research company named Lieberman Research West, working hard to regain our footing after a challenging economic recession that coincided with the first Persian Gulf War. Sensing that we needed a more clearly defined mission, I developed a growth vision for the company that positioned us more as a consulting firm with a unique ability to use consumer feedback to help companies solve complex marketing and business problems.
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July 08, 2020

Red Science, Blue Science, Why Science?

One observation of our deadly pandemic is the readily apparent evidence that science itself has become even more politicized in our increasingly polarized society. It is surely a disappointment. It should certainly not be a surprise. The idea that we can determine a person’s politics by a willingness to don a mask is only the newest example of a trend that has intensified over the decades.
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June 19, 2020

Black Lives Matter

The extraordinary times in which we find ourselves continue to demand our attention and our engagement. We know we are living through an unfolding of history that will one day be written and studied as pivotal, nation-shaping and globally important. Even so, our experience of it is immediate, visceral and traumatic.
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June 18, 2020

Recognizing Our True Pride Potential

When I went to my first Pride parade back in 2006, a hairy-legged Dorothy Gale strutted up to me in her ruby heels and gave me a history lesson. After asking, “Why the Wizard of Oz for Pride?” the Chicago drag queen told me it was referential to the safety code gay men used when homsexual acts were illegal in the United States. Asking if someone was “friends with Dorothy” was a euphemism for discussing their sexual orientation and a means of identifying allies. A few cocktail swigs later, she and her stuffed Toto rejoined the parade and my celebrations carried on.
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May 29, 2020

How to Write a Website Redesign RFP that Will Attract the Best Agencies

Overhauling a website is not the job of one person or team, which is why brands often work with partner agencies. Reeling in the right partner, however, starts with crafting a whip-smart RFP, as our group director unpacks in our first-ever ebook.
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May 15, 2020

When Your Worst Fears Materialize, So, Too, Ingenuity.

Six years ago, I spent 33 days in one of the world’s best children’s hospitals while my nine year-old daughter lay in disturbingly stubborn kidney failure. We saw it coming, slowly, a few months before as she swelled up and gained astounding weight, at one point suddenly too heavy for her and a friend to win a piggyback race. I watched as the friend sloughed her off and ran ahead without this awkward albatross who lagged behind, slower, not yet as sad as she’d soon become, but wise enough. She’d always been so.
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April 28, 2020

How Business Is Strategizing the New Normal.

In every walk of American life there is now a pundit estimating when we will return to normal or offering their opinion on what normal will look like.
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April 15, 2020

7 Ways to Keep Your Brand Relevant During Coronavirus

The world continues to face unprecedented changes with the coronavirus outbreak. Beyond the vast medical complexities, shifts in the global economy are leaving many industries crippled and forcing brands to adapt strategic plans and creative approaches across the board.
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October 01, 2019

Adding activation muscle to a portfolio of perspective companies

Karma Agency is beginning a new chapter. We are now part of LRW Group, an analytics-powered marketing services company that connects deep human understanding with business impact.
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