It’s Called Earned for a Reason

Posted By Karma Agency on February 12, 2019

Spray-and-pray outreach has no room here. We view strategic public relations as exactly that: strategic. It’s all about the key client messages and what target audiences want to hear and need to hear. And in the middle is the media, or what we call the window to the target audience.

From pitch to publication, our actions are always deliberate, disciplined and bullish. Quality will always trump quantity. Because what others say about clients will always outweigh what clients say about themselves. The guiding notion here is our fundamental belief that reputation is what a brand sees in the mirror.

Between earning coverage in the most well-read and well-respected national publications, retooling pitches to greater pique reporters’ interest, hustling for long-lead trade features, and waking up at 3 a.m. for early-morning broadcast segments, 2018 was a busy and incredibly rewarding year for our clients and public relations team.

Here are some of our proudest earned media highlights from the year.


Amplifying the Energy of Toronto

Karma had the privilege of orchestrating the international announcement of the Toronto Symphony Orchestra’s new maestro, Gustavo Gimeno. From The New York Times to Musical America to El País, the team earned coverage in 30+ music-focused and mainstream publications around the world. Not to mention social media was abuzz welcoming Gimeno and his baton to the podium.

Toronto Symphony Orchestra


Black Friday Haul

King of Prussia Mall is the shopping destination for Black Friday hunters and gatherers. And for the past decade, it has been our job to make it a destination for all media. Affectionately coined Karma’s Media Relations Super Bowl, Black Friday earned media efforts focused on key messages, subject matter expertise and why the brick-and-mortar mall is not only alive but thriving. Media trucks were parked at the mall from open to close (and the rest of the holiday weekend) generating more than 60 broadcast and online media placements.

King of Prussia Mall


Talking Tech

From EdTech to AgTech to MarTech, Karma’s B2B PR team has become well versed in several arenas within the technology industry. That knowhow helped us position our clients in front of their most important audiences. Hits in Education Week, Tech & Learning, EdSurge, The Spoon, Waste360, AsiaFruit, Perishable News, MarTech Advisor, Demand Gen Report, CMS Wire, Wealth Management and many more kept us busy while showcasing our clients’ impressive offerings, industry insight and thought leadership.



The biggest highlight? Continuing to build and grow relationships with talented reporters, producers and bloggers in Philadelphia and around the world in order to help our clients tell their remarkable stories.

Here’s to more storytelling in 2019.