May 29, 2020

How to Write a Website Redesign RFP that Will Attract the Best Agencies

Overhauling a website is not the job of one person or team, which is why brands often work with partner agencies. Reeling in the right partner, however, starts with crafting a whip-smart RFP, as our group director unpacks in our first-ever ebook.
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May 15, 2020

When Your Worst Fears Materialize, So, Too, Ingenuity.

Six years ago, I spent 33 days in one of the world’s best children’s hospitals while my nine year-old daughter lay in disturbingly stubborn kidney failure. We saw it coming, slowly, a few months before as she swelled up and gained astounding weight, at one point suddenly too heavy for her and a friend to win a piggyback race. I watched as the friend sloughed her off and ran ahead without this awkward albatross who lagged behind, slower, not yet as sad as she’d soon become, but wise enough. She’d always been so.
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April 28, 2020

How Business Is Strategizing the New Normal.

In every walk of American life there is now a pundit estimating when we will return to normal or offering their opinion on what normal will look like.
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April 15, 2020

7 Ways to Keep Your Brand Relevant During Coronavirus

The world continues to face unprecedented changes with the coronavirus outbreak. Beyond the vast medical complexities, shifts in the global economy are leaving many industries crippled and forcing brands to adapt strategic plans and creative approaches across the board.
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October 01, 2019

Adding activation muscle to a portfolio of perspective companies

Karma Agency is beginning a new chapter. We are now part of LRW Group, an analytics-powered marketing services company that connects deep human understanding with business impact.
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June 07, 2019

A Creative Intern’s Survival Guide to Karma

At Karma, creative potential becomes kinetic—take it from our W/S ’19 design interns Jenna L. and Niamh M. Before sending them off, we sat down to discuss their five-month internship.
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March 27, 2019

And So On: Ford & Kristen

At Karma we can finish each other's sentences, but we never run out of questions—which is why we paired two colleagues from separate departments and challenged them to an interview.
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February 12, 2019

It’s Called Earned for a Reason

Spray-and-pray outreach has no room here. We view strategic public relations as exactly that: strategic. It’s all about the key client messages and what target audiences want to hear and need to hear. And in the middle is the media, or what we call the window to the target audience.
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January 22, 2019

What a client taught me

About two months ago, I was offered an opportunity to attend UVA Darden School of Business’s Women in Leadership Executive Education course: an immersive program designed to develop the voice and vision of women in business.
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December 21, 2018

Memories made. Stories told.

2018 was a year of growth and excitement at Karma Agency. We welcomed energizing new client work, challenging yet rewarding projects, talented new employees and even a few more Karma babies.
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