February 12, 2019

It’s Called Earned for a Reason

Spray-and-pray outreach has no room here. We view strategic public relations as exactly that: strategic. It’s all about the key client messages and what target audiences want to hear and need to hear. And in the middle is the media, or what we call the window to the target audience.
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January 22, 2019

What a client taught me

About two months ago, I was offered an opportunity to attend UVA Darden School of Business’s Women in Leadership Executive Education course: an immersive program designed to develop the voice and vision of women in business.
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December 21, 2018

Memories made. Stories told.

2018 was a year of growth and excitement at Karma Agency. We welcomed energizing new client work, challenging yet rewarding projects, talented new employees and even a few more Karma babies.
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December 10, 2018

Does this blog make me look influential?

I’m 40 years old. I am a mom. I’m sort of into fitness. I cook. (Ok, fine: I used to cook. Then I had kids and now I just warm things.) I have opinions about fashion and beauty products, and sure, call it a following if you must, but just over 1700 friends / friends of friends / former acquaintances have a front row seat to my online observations and the rare selfie. Odds are that there’s a brand out there that wants me as its living, breathing billboard. That’s right—me.
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October 10, 2018

And So On: Paige & Julia

At Karma we can finish each other's sentences, but we never run out of questions—which is why we paired two colleagues from separate departments and challenged them to an interview.
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May 01, 2017

5 Ways Serving Prime Rib Prepares you for Account Management.

I guess, technically, I am a more seasoned (no pun intended) server than I am account manager. I had worked in restaurants, including renowned Parc, the entire time I was in college. I’ve been at Karma for just under two years. Graduating with mostly restaurant experience was intimidating to say the least. Sure, I had it on my resume, but that was mostly to a) fill up a lot of glaring white space, and b) to show that I had general work experience and could be trusted to show up to work every day.
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February 08, 2017


A few choice ads this Superbowl weekend showed brands behaving like citizens, moved to exercise the most democratic thing they own: their voices. Like so many pink-hatted marchers, those feeling unheard in recent weeks chose the most expensive, most eyeballed minutes available to deepen their communities. And I loved every minute of it.
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November 29, 2016

Black Mirror just showed us the future of marketing:

It was a scene tucked into season three’s premiere of Black Mirror that really caught my eye. For those new to the show, Black Mirror is a disturbing yet fascinating Netflix original series based in the near future, where technology plays an even more prominent role in society than it currently does.
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October 13, 2016

Am I a Bad Feminist?

Last week’s 13th annual Pennsylvania Conference for Women did everything it set out to do. A sold-out crowd of 9,000 attendees packed the Convention Center to listen to and be inspired by an all-star, motivating lineup of keynotes from Olympic athlete Abby Wambach to writer and actor Mindy Kaling. Annie Clark and Anita Hill gave speeches that shook the city. Small-business owners made their fever pitches to QVC and zulily judges endeavoring to make it big. Women from all over the state networked, socialized and shared best practices.
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