July 19, 2016

What we can learn from: Pokémon Go

If you’ve been on the Internet (or outside) lately, you’ve probably come in contact with the world’s latest viral sensation: Pokémon Go. Originally inspired by an April Fools’ joke, the game has since evolved into a full-blown augmented obsession. In fact, as you’re reading this, flocks of people are meandering around town, phones glued to face, catching Pokémon. To put the games popularity into perspective, the success of Pokémon Go added $7.5 billion to Nintendo’s market value in a few short days.
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June 29, 2016

Whoops-a-daisy: The Importance of Being Informed

For the fifth day running, the Financial Times has dedicated its front cover to the Brexit vote and the subsequent fallout. And this isn’t exclusive to UK papers, it’s seen on the covers of USA Today, The Globe and Mail, The New York Times and many others. It’s newsworthy because it was bold, unexpected. British citizens came to the realization of what just happened as they went and Google searched what they had just done, attempting to ask for another go at voting.
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June 21, 2016

And So On: The Karma Interview

At Karma we can finish each other's sentences, but we never run out of questions which is why we paired two colleagues from separate departments and challenged them to an interview. We wanted to learn more about them, their jobs, their hobbies and what makes them tick.
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April 26, 2016

Behind the Scenes: From Lumber Aisle to Designer Studio

After more than 20 years in market, Trex decking has become the leader of the lumber aisle known for its green footprint, durable yet easy construction and a long-lasting lifestyle.
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April 05, 2016

Reliving the “Trial of the Century”

Somewhere in the middle of selling ideas and solving communications problems, we talk to each other. We talk about things that matter to us. Things that inspire us to do more and become more. Things that are happening in our world and in the news.
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March 23, 2016

Karma Plays Nike Air Max Day 2016

Air Max Day is all about celebrating the revolutionary designers behind the iconic Air Max while making way for the ingenuity and creativity of the fans who support it. This year, Nike has invited celebrities, athletes and consumers alike to stretch their creative muscles and expand upon the iconic Air Max design using NIKEiD technology.
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January 20, 2016


A recent NPR story revealed that this year’s Pantone® Color(s) of the Year—Rose Quartz and Serenity—may have been inspired by hydrangeas in the garden of the color expert who lives on an island in the Pacific Northwest. Described as “spending her whole life noticing the way colors work together,” Leatrice Eiseman pointed to traces of rosy pink and powder blue in the mostly brownish blooms hanging on to the last moments of fall. Eiseman didn’t say for sure if the hydrangeas were the source for this year’s selection. In fact, for her, it seems the world around her and everything in it helps shape the decision-making process that produces just the right colors for our mood and imagination.
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December 21, 2015


They say what goes around comes around. If that’s the case, we’re all for spreading more goodness. It’s this thought that inspired our #GoodnessGoesRound campaign for the holidays.
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December 18, 2015

8,000 Women Walk Into a Room

Last month Philadelphia hosted the 12th Annual Pennsylvania Conference for Women. The Convention Center opened its doors to approximately 8,000 women for a one-day professional and personal development event on what matters most to women. Two attributes were undeniable: inspiration and optimism. Femininity was just table stakes.
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December 09, 2015

Where Good Ideas Come From

Several weeks ago, a few of us here at Karma attended CreativeMornings, a breakfast lecture series, to hear Dom Streater speak. Dom, a fashion and textile designer, won season 12 of Project Runway—easily the TV show of choice at Karma. Where other agencies do cutthroat March Madness brackets, we carefully pick our top three designers. We watch the show weekly, analyzing every fabric choice and savoring every meltdown.
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