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February 08, 2017


A few choice ads this Superbowl weekend showed brands behaving like citizens, moved to exercise the most democratic thing they own: their voices. Like so many pink-hatted marchers, those feeling unheard in recent weeks chose the most expensive, most eyeballed minutes available to deepen their communities. And I loved every minute of it.
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November 29, 2016

Black Mirror just showed us the future of marketing:

It was a scene tucked into season three’s premiere of Black Mirror that really caught my eye. For those new to the show, Black Mirror is a disturbing yet fascinating Netflix original series based in the near future, where technology plays an even more prominent role in society than it currently does.
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October 13, 2016

Am I a Bad Feminist?

Last week’s 13th annual Pennsylvania Conference for Women did everything it set out to do. A sold-out crowd of 9,000 attendees packed the Convention Center to listen to and be inspired by an all-star, motivating lineup of keynotes from Olympic athlete Abby Wambach to writer and actor Mindy Kaling. Annie Clark and Anita Hill gave speeches that shook the city. Small-business owners made their fever pitches to QVC and zulily judges endeavoring to make it big. Women from all over the state networked, socialized and shared best practices.
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September 28, 2016

A Summer Challenge Fit for an Agency

With a name like Karma, we make it our job to send out positive vibes to the universe and hope that they will boomerang right back. This summer was no different but our good intent and good deed focused on a special audience this time around – ourselves.  For 10 weeks during the hot and humid, happy and freeing season of the year, we endured the agency's first ever #beyourbestself summer health challenge.
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August 16, 2016


It’s 105 degrees, stifling hot in the city. But perfect weather for indoor, air-conditioned viewing of the 2016 Rio Olympics. Every four years, our lives revolve around the swimming, gymnastics, soccer, diving games and more. Our nights are planned, our lunch breaks are consumed with catch-up and the office is a buzz with Olympic moments. We’ve been channelling our ever-present patriotism and love of America with the strive of Olympic Gold, setting aside—for a bit—the ugly political race. Hear what two of Karma’s Olympic mega-fans have to say about their history with the big games and how social media is influencing their perspective on Rio 2016.
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July 27, 2016

Karma Connected: Q&A with DNC Social Media Team Member Laiza Santos

Us Karmites have plenty of friends in busy places; many of whom work in fields similar to our own. While we often chat with them one-on-one to discuss the ever-changing world of communications, we figured it was high time to share the wealth. In the first blog post of a new series we like to call Karma Connected, we chat with Laiza Santos, member of the Host Committee for the Democratic National Convention's digital and social media team. While she's probably somewhere in a large crowd with her nose pressed to a brightly-lit cell phone screen right now, we were able to steal a few moments with this Jane of all trades last week to discuss her involvement with the DNC, how the social landscape is changing and what, exactly, we can do to keep up.
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July 19, 2016

What we can learn from: Pokémon Go

If you’ve been on the Internet (or outside) lately, you’ve probably come in contact with the world’s latest viral sensation: Pokémon Go. Originally inspired by an April Fools’ joke, the game has since evolved into a full-blown augmented obsession. In fact, as you’re reading this, flocks of people are meandering around town, phones glued to face, catching Pokémon. To put the games popularity into perspective, the success of Pokémon Go added $7.5 billion to Nintendo’s market value in a few short days.
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June 29, 2016

Whoops-a-daisy: The Importance of Being Informed

For the fifth day running, the Financial Times has dedicated its front cover to the Brexit vote and the subsequent fallout. And this isn’t exclusive to UK papers, it’s seen on the covers of USA Today, The Globe and Mail, The New York Times and many others. It’s newsworthy because it was bold, unexpected. British citizens came to the realization of what just happened as they went and Google searched what they had just done, attempting to ask for another go at voting.
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June 21, 2016

And So On: The Karma Interview

At Karma we can finish each other's sentences, but we never run out of questions which is why we paired two colleagues from separate departments and challenged them to an interview. We wanted to learn more about them, their jobs, their hobbies and what makes them tick.
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