August 03, 2015

Karma Earned Media Practice Sizzles with Variety of Media Coverage

Summer slow mo? Not here at Karma where the PR team is running hard with media tours, a launch of a new company, grand openings, a topping-off ceremony, issues management and trade media relations. Here are the highlights of some of our recent work.
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July 31, 2015

Brand of Pope

It would be utterly ridiculous to suggest that Pope Francis’ place in the world can be reduced solely to the concept of brand. But it is one perfectly reasonable trope for understanding his impact and it’s almost inevitable that we’ll discuss him in this relatively superficial way, given the explosion of memorabilia, kitsch and souvenirs. They range from the crude to the sublime. Then there are the advocates, activists and politicians who seek to share in his credibility through a phrase drawn from an encyclical or simply by using a moment of physical proximity.
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July 27, 2015

A Key to Effective Media Prep...Still

In a recent quest for new ideas and insight on our business, I trolled @KarmaAgency’s Twitter for a little inspiration from industry peers. My first click was on a Tweet about media preparation. Atop the author’s shortlist for successful interviews was this glaring contrarian point: forget about key messages and know the subject matter. Say What?
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July 15, 2015

Micro-Road Trip: A South Philly Saturday

I’m a firm believer in making the most out of my days off. A Saturday is crucial for experiencing all of the experiences so I try to pack my day and night in with as much adventure, entertainment, relaxation, and group text messages that use the nail-painting emoji too much. Move over, work week. Here’s the guide to my perfect Saturday.
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July 05, 2015

Freedom and Imperfection

From the day the Charlie Parker opera illustration flew from our creative director’s pencil (well stylus, I suppose), we all felt a frisson of anticipation. That was almost 18 months ago because we visualize each season to support the marketing effort, long in advance of the operas themselves. Ford had captured Charlie’s improvisational style as though he’d captured a few of the notes that never made it to a score.
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June 26, 2015

7000 Miles, 3 Countries, 2 Suitcases: The Classroom of Everywhere

Nanjing, China Nanjing, to me, is my birth place, hometown, and the most beautiful place in the world. It has been the capital city for more than 8 ancient Chinese dynasties. I had a very average but happy childhood. Since I am from such an historical town, I had the opportunity to interact with a lot of Chinese cultures and traditions.
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June 19, 2015

From the Desk Of: An Account Executive

For the second edition of ‘From the Desk of', I’m writing to you from the lower east wing at Karma, in a space surrounded by positivity, intellect & adventure. A wise man once told me ‘if you lose your laugh, you lose your footing’ so my office style is based on making myself and those around me smile.
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June 02, 2015

And So On: The Karma Interview

At Karma we can finish each other's sentences, but we never run out of questions which is why we paired two colleagues from separate departments and challenged them to an interview. We wanted to learn more about them, their jobs, their hobbies and what makes them tick.
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May 19, 2015

Reading Client Cues is Key to PR Success

As PR practitioners it’s our job to know the latest and greatest ways to communicate our clients’ messages and engage reporters. The bulk of our job is strategically placing our clients’ ideas in the public realm. Whether the audience is trade or mainstream, today there is no shortage of channels. Online outreach is often the most efficient way to achieve that objective and social media makes it easy to leverage success. And selfishly, as industry professionals we often want to use the trendiest channel possible to help our clients. One trend may promise streamlined targeting and reaching the audience where they are. More than likely it will require a fresh approach to marrying messaging with content that the audience wants to read. Importantly, it will definitely demand client buy-in and, perhaps, a c-suite sell.
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May 14, 2015

What We Can Learn From: Wegmans

It seems like everyone is a foodie these days. Shopping at Acme and limiting your cheese knowledge to yellow or white used to be enough, but no more. The call of camembert and ricotta salata and baby lettuces and artisan charcuterie is too strong to ignore. And for suburbanites and city dwellers alike, that call can be traced to this region: Wegmans. Some may wonder, what's so special about a supermarket? Thinking of Wegmans as a supermarket is a common mistake—Wegmans is food Disneyland (just look at the parking lot). It's a destination. It's a completely immersive branded experience filled with colorful sights, tempting smells and tasty samples. I approach shopping at Wegmans like I approach my work: I’m organized. I take it seriously. And I’m always excited to see what I end up making.
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