March 20, 2015
We love food. It connects us, soothes us and nourishes us.
But man, do we also love to hate it. This hatred creates complex situations for governments, corporations, consumers, farmers, manufacturers and regulators. For scores of issues management folks, marketers and PR types, food keeps us engaged in, well, not solving world hunger, but otherwise working at cracking some pretty big nuts. As an anthropologist and PR practitioner, I share in this effort from a standpoint that yields insight on stakeholder perspective, messaging nuance and the larger strategy.
March 05, 2015
At Karma we can finish each other's sentences, but we never run out of questions which is why we paired two colleagues from separate departments and challenged them to an interview. We wanted to learn more about them, their jobs, their hobbies and what makes them tick.
February 19, 2015
It’s almost too easy conjuring up an image of a stereotypical graphic designer—black-rimmed glasses, plaid shirt, tennis shoes and of course, the ubiquitous iPhone. Here at Karma, Apple products saturate both floors of the office for creative and account members alike. Almost 99% of my colleagues use iPhones, and I cannot blame them. Apple creates products that are lustworthy and beautiful to operate. So why did I end up choosing Google’s Nexus 6 Android phone? One word: Productivity.
February 12, 2015
Bricks and blocks and magnetic balls have become all but essential elements of the creative work place. And, as the proud owner of a motley collection of desktop figurines, I freely admit that toys of any sort are wonderful tools for daydreaming, encouraging playful new ideas and inciting outside perspectives. But I think it’s time we introduced a new, more pluckable paperweight to office culture. One that allows its player to explore more than sight, touch and spatiality, but time, tone and tambour too. Enter that chief of happy instruments: the ukulele.
February 10, 2015
There are things that are certainly true about NBC anchor Brian Williams and what he has been near.
He did ride in at least one helicopter in Iraq at a time when at least one other helicopter took hostile fire.
He did ride in at least one helicopter in Israel at a time when rockets were being fired at Israel from Lebanon.
He was in New Orleans in the aftermath of Hurricane Katrina at a time when bodies floated in some streets.
It was his job to observe these experiences and it is to his shame that he has somehow managed to turn at least one of those ‘observed’ experiences into a ‘shared’ experience.
So now he has announced a few voluntary days off while journalists and veterans express their outrage and suggest how severely he be punished.
What we would most like to know, though, is simple. Why?
February 02, 2015
Last night, Karma, along with millions of others, turned to social media to join the conversation about #SuperBowlXLIX.
February 02, 2015
No Monster.com breakaways and no Danica Patrick slo-mo’s, but rather this year’s Super Bowl offered a refreshing crop of work that kept pace with a nail biter.
Here’s our Karma metric on the stand-outers.
February 02, 2015
When I was a reporter, I never realized how much time some PR professionals would spend all huddled in a room together brainstorming the best ways to get my attention.
That’s probably because I didn’t really come across many who did a very good job of it.
January 28, 2015
Assume that you are speaking with a journalist about scientific research as a representative of a company that makes GMO seeds, artificial sweeteners, pesticides or any one of the thousand food-related products.
A specific question will be asked and it is at that very point that you should abandon all hope that your company will be treated fairly.
The question is ‘Who funded the science?’
January 23, 2015
Social media is probably the most powerful form of marketing the world has ever seen. It’s gone from being an unconventional medium to one of the most consistently recommended strategies that yields both business and communications achievements. The “shared” quadrant of Karma’s prolific communications touch points, social media and its potent technology helps our clients build and manage reputations, deliver on brand promises, express points of view and provide company and news updates in such a way that trust and authenticity prevail.