In one of the country’s most competitive healthcare markets, our work to establish strategic brand positioning distinguishes Main Line Health from the many academics and other competitors. When you recognize that the true promise of great medicine is less medicine, it’s easy to see that no one delivers that better than a community-based health system with a mission to prevent illness and manage health over a lifetime.
We activated a deeply personal, human-centered promise through internal communications, advertising and content strategies across social media and at MainLineHealth.org
Be seen is the promise to deliver mindful care, to hold space for patients and to treat them as though they matter. Because when patients feel truly seen is how they will best tend to their health. And when patients are truly vulnerable is how Main Line Health will best tend to them.
Be seen is a reminder, an invitation and a promise: We hear you. We see you. We serve you.
"The pride I felt during the commercial was immense and the positive feedback from everyone in the room was awesome. I've worked here over 20 years so all of our friends know where I work. The human feel made everyone in the room reflect on their personal or family member experience at one of our facilities. It started great conversations about how blessed everone is to have Main Line Health in our backyard."
- Jeff Mitchell, Epic Ancillary Applications Manager