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With little brand awareness and no thought leadership platform, MRP struggled to bring AI-powered account-based marketing tools to enterprise organizations who didn’t yet appreciate their value. We helped educate sales and marketing leaders at some of the world’s top tech companies how this technology could help them reach their prospecting, sales and revenue goals, and that MRP was the industry leader who should lead the way.

   

  • Thought Leadership
  • Earned Media
  • Social Media
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MRP and its executives’ channels became tools for developing and strengthening relationships with some of the industry’s most respected influencers and thought leaders, resulting in fruitful partnerships that extended beyond the digital sphere.