PFM is a multinational company and the top ranked municipal advisory & investment firm in the nation. Their work empowers local & state governments, transportation agencies, utilities and other engines of America’s communities with the financing they need to transform their worlds. PFM needed a cohesive brand system to both bring distinct business units together under an umbrella and speak to the value they deliver.
PFM nurtures each and every client and this inspired a visual mark representing a nest, a motif that conceptually underpinned every communications touchpoint we overhauled.
PFM’s historically decentralized brand management and complex stakeholder mix made this an especially detailed and iterative process, which ultimately resulted in an exceptional new standard of communications and distinctiveness for this important firm.
The new brand identity and architecture was chiefly expressed through PFM's website. Organization through landing pages helped portray at-a-glance, deep expertise in services across many business sectors. A beautiful interface and intuitive user experience helped visitors navigate seamlessly, while addressing myriad stakeholder needs.