What did it take to capture, nurture and convert leads for the world's #1 decking brand? It started with consumer insights, which told us precisely where we needed to woo homeowners: online. Putting our digital dexterity to the test, we originated and optimized deck planning tools; reimagined a +300GB photo library as potent dot-com content; and implemented a new social media strategy that operated all the more socially. The result? High-impact wins for the category leader in high-performance composite decking.