Hi! We're glad you're here. Karma Agency is now part of Material,
and our site will be migrating to materialplus.io in the near future. Bookmark me!
← back to portfolio

University of Virginia Darden School of Business

Darden hero

About 200,000 masters degrees in business are conferred every year. When graduate programs seem to grow on trees, what makes an MBA worth its letters?

At Darden, its all about purpose. Business is about value creation—the nerve center of progress and the soul of meaningful work. So this MBA is the one that puts your why to work.


  • Our Services
  • Brand Strategy
  • Multichannel & Digital Advertising
  • UX & Web Design
  • Lead Generation
  • Collateral
  • Environmental
Darden print ads
Darden collateral
Darden collateral 1-2
Darden headline

Here, students are encouraged to pursue their why—their personal challenge—to develop the modern leader within. Deep content and targeted media strategies helped us create a no-waste communications mix as lean as our headlines. Extending the brand narrative across the enterprise ensured every touchpoint was a why-fueled one: a platform that has driven consistent increase in applications and engagement from its launch.

About Darden brochure
Darden collateral 2
Darden headline 2